In 2004, Christian left Von Dutch™ and proceeded to create and launch the wildly popular Ed Hardy® brand. He was granted the exclusive rights to the designs of Don Ed Hardy, who is commonly referred to as the “Godfather of Tattoo.” With Ed Hardy®, Christian not only created a brand, but a lifestyle of street couture. Christian has built a fervent following for his Ed Hardy® and the eponymous Christian Audigier™ brands. Celebrities such as Madonna, Britney Spears, and Kanye West, among others are frequently seen wearing his unique designs. His celebrity following includes more than 5,000 celebrities, athletes and musicians of all genres. In 2008, Christian announced his latest venture, When I Move You Move™, the Trade Show, exclusively showcasing the entire family of Audigier brands. Included are the more than 60 licensees who produce everything from jewelry, skateboards, chocolates, wine, water, vodka, and even air fresheners.